BEAUTY ELITE GROUP

At Beauty Elite Group as an in-house designer, I was tasked with expanding their two logos into a complete brand identity and website. I created their first-ever brand guide and applied the new branding to redesign their website, giving it a polished, beauty-focused look that resonated with their upscale, professional clientele.

BRAND GUIDE

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BEAUTY ELITE GROUP BRAND GUIDE
2025

  • For Beauty Elite Group, I developed a comprehensive brand guide that expanded their two existing logos into a full visual identity. This included new logo iterations to build a full family, beauty-inspired graphic elements, and custom icons—all designed to complement and unify the 6+ beauty brands they own and operate.

WEBSITE

Beauty Elite Group was so busy running their six-plus beauty brands, they hadn’t had a chance to give themselves a proper website. I was tasked with designing a fresh, polished site that seamlessly showcased their brand portfolio while weaving in the new brand identity I created.