Inside the Box Creative is a hypothetical creative agency brand I developed from the ground up, built around the idea that the best inspiration comes from within. Centered on authenticity and introspection, the brand challenges creatives and brands to uncover what’s already inside to shape powerful marketing and branding. I created the full identity—concept, logos, color palette, visuals, story, campaigns, and more.
BRAND IDENTITY
INSIDE THE BOX CREATIVE BRANDING
2024
-
ChatGPT said:
For Inside the Box Creative, I developed branding that captures the intrigue of opening a box—you never quite know what’s inside. The identity blends a sense of mystery and excitement with curiosity, echoing the studio’s focus on uncovering authentic stories within each client. Even the color palette was carefully named to evoke qualities of depth, discovery, and intrigue. The brand is ultimately founded on digging deep and reaching within for the answers.
“INSIDE THE ___” CAMPAIGN
2024
Campaign Development and Design
-
The Inside the ___ campaign expands on the brand’s core mantra of “looking within.” I designed merchandise and objects that double as functional containers—items employees can use and carry—reinforcing the concept that inspiration, like the things we hold, is always found inside.