Bahira Color Craze
Art Direction | Photography | Styling | Retouching
Bahira Color Craze is an all-inclusive lash brand celebrating individuality, self-expression, and beauty across all skin tones. From everyday essentials to bold, colorful lashes, the brand invites everyone to add personality and play to their look.
For Bahira Color Craze, we executed a brand essence photoshoot designed for seamless use across web, social, and print. I styled, directed, photographed, and fully retouched the imagery—bringing the visual story to life from concept through final delivery.
Research & Shot List
Before the shoot, my team and I focused on thoughtful casting and art direction to define the look and energy of the campaign. Inspired by bold, “baddie” beauty brands like Skims, we aimed for a fierce yet inclusive feel. Since we were highlighting neutral lashes, we built a diverse cast—including a model with vitiligo—to reinforce that Color Craze offers a lash for everyone. We developed a detailed shot list with poses for each model and I chose clean, neutral styling to keep the focus exactly where it belonged: on the lashes.
Solos
For the solo shots, each model was carefully photographed in a series of six images—three focused purely on the lashes and three featuring the product packaging. These portraits were designed to feel confident, playful, and bold, while staying clean and minimal so the lashes remained the undeniable focal point.
