BlowPro
Art Direction | Design | Photography | Styling
BlowPro is a professional haircare brand dedicated to delivering salon-quality blowouts from the salon to the home. With products and tools formulated to deliver lasting volume, shine, and heat protection, BlowPro empowers people to achieve polished, blowout-worthy hair at home or on the go.
For BlowPro, I concepted and executed a brand essence photoshoot—developing, directing, styling, and photographing the campaign. I also designed print collateral and digital ads, including placements featured on Amazon.
BlowPro Brand Essence Shoot
For BlowPro’s brand essence shoot, my team and I were tasked with creating fresh, versatile photography for web, e-commerce, print, and social. I directed, styled, and photographed the shoot, focusing on that sweet spot where youthful energy meets professional polish.
We cast young adult models to reflect BlowPro’s vibrant, playful spirit while still maintaining that professional salon integrity. I kept the wardrobe clean and timeless—nothing overly trendy—so the imagery stays relevant and the eye goes straight to the bold, colorful products that light up the images on their own.
As Seen on Amazon
For BlowPro’s Amazon presence, I created a series of brand and product modules that live beneath key listings—think best-selling tools and hero products. Each module was designed to clearly communicate product features, brand values, and core selling points.
Working across about ten top SKUs, I crafted layouts that feel on-brand, visually punchy, and aligned with BlowPro’s playful yet professional essence, while staying flexible enough to evolve with future campaigns and launches. Check these out on Amazon today!
Over 44% increase
seen in sales conversion after module launch on Amazon.
