Business
Alliance Inc.
Design | Social Media | Branding | Marketing Collateral
Business Alliance Inc. (BAI) is one of the most established franchise brokerage and consulting networks in the U.S., helping connect entrepreneurs with vetted franchise opportunities while supporting brokers, franchisors, and suppliers in growing strong, ethical, and sustainable franchise systems. BAI has been a trusted resource for franchise development since 1991.
As an ongoing retainer client, we handle all of BAI’s marketing needs year-round—from print design and social media to podcast assets and more. Every year, we also develop creative branding and collateral for their annual conference theme, including logos, signage, and event swag that bring the experience to life.
Branding & Marketing Collateral
As a year-round retainer client, we support BAI with a wide range of branding and marketing materials designed to educate, engage, and elevate their network. This includes one-pagers, print collateral, digital assets, presentations, and even step-by-step tutorials for using Franlink, BAI’s proprietary platform. We also oversee and design all content for BAI’s social media presence, ensuring it stays current, polished, and aligned with their welcoming, educational, and success-driven brand identity across all touchpoints. All of the above is design work I have done for the brand.
Full Steam Ahead 2026
For BAI’s 2026 Full Steam Ahead conference, I was closely involved in shaping the event’s brand identity from the ground up. Built around themes of resilience and consistency, the concept leaned into a vintage railroad narrative inspired by the historic Asher Adams Hotel in Salt Lake City where the conference will take place. I designed a full suite of event and branding materials—including signage, t-shirts, postcards, and additional collateral—bringing the railroad motif to life while reinforcing BAI’s forward-moving spirit.
Momentum 2025
For BAI’s 2025 Momentum Conference in Las Vegas, I helped develop a bold, energetic visual identity built around movement, growth, and forward progress. The branding leaned into vibrant color palettes and dynamic gradients, reinforcing the theme of determination and collective momentum across the network.
I designed the full conference packet along with a range of supporting collateral, including presentations and a tiered badge system for sponsors. Each touchpoint was created to feel cohesive, polished, and impactful—supporting both the attendee experience and BAI’s professional, future-focused brand presence.