Research & Shot List
Before the shoot, my team and I focused on thoughtful casting and art direction to define the look and energy of the campaign. Inspired by bold, “baddie” beauty brands like Skims, we aimed for a fierce yet inclusive feel. Since we were highlighting neutral lashes, we built a diverse cast—including a model with vitiligo—to reinforce that Color Craze offers a lash for everyone. We developed a detailed shot list with poses for each model and I chose clean, neutral styling to keep the focus exactly where it belonged: on the lashes.
Only Fun Allowed!
Just because it’s a portfolio doesn’t mean we can’t have fun, am I right or am I right? This page is dedicated to my work—both professional and passion projects—that I want to have their place and that I had a lot of fun making. Please enjoy the fun page!
Only Fun Allowed!
Just because it’s a portfolio doesn’t mean we can’t have fun, am I right or am I right? This page is dedicated to my work—both professional and passion projects—that I want to have their place and that I had a lot of fun making. Please enjoy the fun page!
Solos
For the solo shots, each model was carefully photographed in a series of six images—three focused purely on the lashes and three featuring the product packaging. These portraits were designed to feel confident, playful, and bold, while staying clean and minimal so the lashes remained the undeniable focal point.
