Scruples Professional Haircare is a legacy professional haircare brand, trusted by stylists for over 35 years and now part of Beauty Elite Group. As an in-house graphic designer, I’ve been responsible for honoring Scruples’ long-standing heritage while evolving its identity through product development, print design, and creation of promotional materials—ensuring the brand is modern, sophisticated, and relevant in today’s beauty industry.
BI-MONTHLY PROMOTIONAL CATALOG
2025
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Every other month, Scruples releases a promotional catalog featuring the latest deals on retail and professional products. I led the full production process—designing layouts, retouching imagery, and ensuring all elements aligned with the brand’s sleek, professional identity. The catalog was designed in Adobe InDesign.
LITER DUOS
2025
Product Design
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For the Scruples' Liter Duos, I designed four cohesive band wraps in Adobe Illustrator to complement the classic collection’s legacy branding—bundling shampoo and conditioner pairs with a clean, professional, on-brand look.
PROMO BANNERS
2025
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Scruples Encore Education (SEE) is a professional event where stylists learn the latest techniques from the Scruples team. I designed promotional banners in Adobe Illustrator and retouched imagery in Photoshop. Each banner reflects Scruples’ sleek, modern aesthetic while promoting the event’s educational focus—delivering polished, on-brand visuals that elevate the event’s professional presence across all marketing platforms.
HIGH DEFINITION PRODUCT DEVELOPMENT
2025
Product Design
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Scruples High Definition Hairspray is the brand’s top-selling product, and the design team was tasked with expanding it into a full line, beginning with a shampoo and conditioner. I developed multiple bottle design variations that reflect the sophisticated, modern identity of the original product while aligning with Scruples’ professional aesthetic—ensuring a cohesive, elevated look for this new High Definition collection.